{"id":9426,"date":"2026-11-14T17:54:43","date_gmt":"2026-11-14T17:54:43","guid":{"rendered":"https:\/\/portaileduc.net\/website\/?p=9426"},"modified":"2026-11-14T18:24:34","modified_gmt":"2026-11-14T18:24:34","slug":"dopamine-comment-les-applications-captent-notre-attention","status":"publish","type":"post","link":"https:\/\/portaileduc.net\/website\/dopamine-comment-les-applications-captent-notre-attention\/","title":{"rendered":"Dopamine : comment les applications captent notre attention"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pourquoi passons-nous autant de temps sur TikTok, Instagram, YouTube ou d&rsquo;autres applications ? Quels m\u00e9canismes nous poussent \u00e0 consulter r\u00e9guli\u00e8rement notre smartphone, \u00e0 regarder une vid\u00e9o suppl\u00e9mentaire ou \u00e0 revenir sur les r\u00e9seaux sociaux ?<\/strong> Avec sa s\u00e9rie documentaire <strong>Dopamine<\/strong>, ARTE propose de d\u00e9couvrir les strat\u00e9gies utilis\u00e9es par les applications num\u00e9riques pour capter notre attention et encourager notre engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?fit=800%2C800&amp;ssl=1\" alt=\"Visuel de la s\u00e9rie documentaire Dopamine d'ARTE\" class=\"wp-image-9429\" style=\"width:400px\" srcset=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Que montrent les \u00e9pisodes ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La s\u00e9rie compte <strong>15 \u00e9pisodes r\u00e9partis en deux saisons<\/strong>. Chaque vid\u00e9o, d&rsquo;une dur\u00e9e de 5 \u00e0 9 minutes environ, s&rsquo;int\u00e9resse \u00e0 une application et aux m\u00e9canismes qu&rsquo;elle utilise pour retenir ses utilisateurs. Avec un ton humoristique et des explications accessibles, les documentaires mobilisent des notions issues des neurosciences, de la psychologie et du marketing num\u00e9rique.<\/p>\n\n\n\n<div class=\"wp-block-group pe-encadre is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>TikTok<\/strong> : le r\u00f4le de la r\u00e9p\u00e9tition, des boucles musicales et des d\u00e9fis qui encouragent les utilisateurs \u00e0 participer et \u00e0 publier ;<\/li>\n\n\n\n<li><strong>Instagram et Snapchat<\/strong> : les m\u00e9canismes qui incitent \u00e0 partager et \u00e0 consulter r\u00e9guli\u00e8rement les publications ;<\/li>\n\n\n\n<li><strong>YouTube<\/strong> : les strat\u00e9gies qui encouragent \u00e0 poursuivre le visionnage ;<\/li>\n\n\n\n<li><strong>WhatsApp<\/strong> : le r\u00f4le des groupes et des interactions dans la multiplication des \u00e9changes ;<\/li>\n\n\n\n<li><strong>Twitch, Vinted ou Waze<\/strong> : d&rsquo;autres exemples de services con\u00e7us pour susciter l&rsquo;engagement.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Comment l&rsquo;utiliser en classe ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ces vid\u00e9os sont des supports int\u00e9ressants pour aborder le fonctionnement des plateformes num\u00e9riques et d\u00e9velopper un regard critique sur leurs usages. La courte dur\u00e9e des \u00e9pisodes facilite leur int\u00e9gration dans une s\u00e9quence, notamment dans les cours de num\u00e9rique et les activit\u00e9s d&rsquo;\u00e9ducation aux m\u00e9dias. La s\u00e9rie permet aussi de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont les plateformes exploitent les donn\u00e9es et les comportements de leurs utilisateurs.<\/p>\n\n\n\n<div class=\"wp-block-group pe-encadre is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Apr\u00e8s le visionnage d&rsquo;un \u00e9pisode, quelques questions pour lancer la discussion :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pourquoi certaines applications nous donnent-elles envie d&rsquo;y revenir r\u00e9guli\u00e8rement ?<\/li>\n\n\n\n<li>Quels m\u00e9canismes sont utilis\u00e9s pour retenir notre attention ?<\/li>\n\n\n\n<li>Quelle place occupent les notifications, les recommandations ou les interactions sociales ?<\/li>\n\n\n\n<li>Comment conserver une utilisation r\u00e9fl\u00e9chie des outils num\u00e9riques ?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrir l&rsquo;\u00e9pisode consacr\u00e9 \u00e0 TikTok :<\/strong><br><a href=\"https:\/\/www.arte.tv\/fr\/videos\/106608-004-A\/dopamine\">https:\/\/www.arte.tv\/fr\/videos\/106608-004-A\/dopamine<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrir la s\u00e9rie :<\/strong><br><a href=\"https:\/\/www.arte.tv\/digitalproductions\/fr\/dopamine\">https:\/\/www.arte.tv\/digitalproductions\/fr\/dopamine<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un dossier p\u00e9dagogique : \u00ab La course \u00e0 l&rsquo;attention \u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour accompagner la webs\u00e9rie, coproduite par Les Bons Clients et <strong>R\u00e9seau Canop\u00e9<\/strong>, ce dernier a r\u00e9alis\u00e9 un dossier p\u00e9dagogique complet. Il explique ce qu&rsquo;est l&rsquo;\u00e9conomie de l&rsquo;attention, au c\u0153ur de l&rsquo;\u00e9conomie num\u00e9rique aujourd&rsquo;hui, et propose des moyens de travailler ces sujets avec les \u00e9l\u00e8ves. Portant le nom de la mol\u00e9cule responsable de la motivation, du d\u00e9sir et de l&rsquo;addiction, la s\u00e9rie s&rsquo;appuyait \u00e0 l&rsquo;origine sur l&rsquo;analyse de 8 applications (Facebook, Instagram, Snapchat ou encore Candy Crush) pour d\u00e9crypter les m\u00e9caniques utilis\u00e9es par les ing\u00e9nieurs qui les con\u00e7oivent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La course \u00e0 l&rsquo;attention : dossier p\u00e9dagogique (PDF)<\/h4>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/dossierpedagogique.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 La course \u00e0 l&apos;attention : dossier p\u00e9dagogique.\"><\/object><a id=\"wp-block-file--media-4ad8e151-2953-4aa0-adf2-a3ca36e1e67c\" href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/dossierpedagogique.pdf\">La course \u00e0 l&rsquo;attention : dossier p\u00e9dagogique<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/dossierpedagogique.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-4ad8e151-2953-4aa0-adf2-a3ca36e1e67c\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des \u00e9pisodes courts et percutants pour comprendre l&rsquo;\u00e9conomie de l&rsquo;attention et reprendre la main sur ses usages.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrir le dossier sur le site de R\u00e9seau Canop\u00e9 :<\/strong><br><a href=\"https:\/\/www.reseau-canope.fr\/la-course-a-lattention\/editorial\">https:\/\/www.reseau-canope.fr\/la-course-a-lattention\/editorial<\/a><\/p>\n\n\n\n<div class=\"wp-block-group pe-lire-aussi is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00c0 lire aussi sur PortailEduc<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/portaileduc.net\/website\/les-maitres-du-flux-un-jeu-sur-les-plateformes-numeriques\/\">Les Ma\u00eetres du Flux : un jeu sur les plateformes num\u00e9riques<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/portaileduc.net\/website\/parents-connectes-accompagner-les-jeunes-sur-les-ecrans\/\">Parents Connect\u00e9s : accompagner les jeunes sur les \u00e9crans<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/portaileduc.net\/website\/declics-numeriques-enqueter-sur-lia-et-les-reseaux-sociaux\/\">D\u00e9clics Num\u00e9riques : enqu\u00eater sur l&rsquo;IA et les r\u00e9seaux sociaux<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dopamine (ARTE) : 15 courts \u00e9pisodes qui d\u00e9cryptent comment TikTok, Instagram, YouTube ou WhatsApp captent notre attention, avec le dossier p\u00e9dagogique \u00ab La course \u00e0 l&rsquo;attention \u00bb de R\u00e9seau Canop\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":9429,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[235],"tags":[286,291,311,317,332],"class_list":["post-9426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-au-numerique","tag-capsules-video","tag-guide-et-dossier-pedagogique","tag-education-par-et-au-numerique","tag-secondaire","tag-bien-etre-numerique-et-durabilite"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6aRPV-2s2","jetpack-related-posts":[{"id":9451,"url":"https:\/\/portaileduc.net\/website\/parents-connectes-accompagner-les-jeunes-sur-les-ecrans\/","url_meta":{"origin":9426,"position":0},"title":"Parents Connect\u00e9s : accompagner les jeunes sur les \u00e9crans","author":"Maxime Duquesnoy","date":"14 novembre 2026","format":false,"excerpt":"Parents Connect\u00e9s (M\u00e9dia Animation) : un portail belge gratuit sur la parentalit\u00e9 num\u00e9rique, avec conseils, activit\u00e9s en famille et un coin des pros pour pr\u00e9parer une r\u00e9union de parents.","rel":"","context":"Dans &quot;Education au num\u00e9rique&quot;","block_context":{"text":"Education au num\u00e9rique","link":"https:\/\/portaileduc.net\/website\/category\/education-au-numerique\/"},"img":{"alt_text":"Page d'accueil du portail Parents Connect\u00e9s de M\u00e9dia Animation","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-68.png?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-68.png?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-68.png?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, 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sur les plateformes num\u00e9riques","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-42.png?fit=806%2C326&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-42.png?fit=806%2C326&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-42.png?fit=806%2C326&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-42.png?fit=806%2C326&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8542,"url":"https:\/\/portaileduc.net\/website\/semalope-ph-100-cartes-pour-linnovation-pedagogique-instrumentee\/","url_meta":{"origin":9426,"position":2},"title":"SEMaLoPE \u2013 PH : 100 cartes pour innover avec le num\u00e9rique","author":"Maxime Duquesnoy","date":"26 octobre 2026","format":false,"excerpt":"Un jeu de 100 cartes con\u00e7u \u00e0 l'ULi\u00e8ge pour former les enseignant\u00b7es \u00e0 l'innovation p\u00e9dagogique instrument\u00e9e : sc\u00e9narios, mat\u00e9riel, logiciels, espaces et valeur ajout\u00e9e du num\u00e9rique.","rel":"","context":"Dans &quot;L'Atelier de Ludo&quot;","block_context":{"text":"L'Atelier de Ludo","link":"https:\/\/portaileduc.net\/website\/category\/latelier-de-ludo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-93.png?fit=867%2C293&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-93.png?fit=867%2C293&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-93.png?fit=867%2C293&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-93.png?fit=867%2C293&ssl=1&resize=700%2C400 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artificielle","link":"https:\/\/portaileduc.net\/website\/category\/ia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/1791796933213.jpeg?fit=754%2C1068&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/1791796933213.jpeg?fit=754%2C1068&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/1791796933213.jpeg?fit=754%2C1068&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/1791796933213.jpeg?fit=754%2C1068&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4265,"url":"https:\/\/portaileduc.net\/website\/4265-2\/","url_meta":{"origin":9426,"position":4},"title":"Des pratiques inspirantes pour enseigner et apprendre avec le num\u00e9rique","author":"Maxime Duquesnoy","date":"6 novembre 2020","format":false,"excerpt":"\"Enseigner et apprendre avec le num\u00e9rique\" est un dossier de la biblioth\u00e8que virtuelle du RIRE qui propose une r\u00e9flexion sur les pratiques de l'enseignement \u00e0 distance en vigueur apr\u00e8s le confinement et la crise sanitaire. https:\/\/create.piktochart.com\/output\/48338617-dt-pratiques-inspirantes-en-ligne#.X6Tmy-bSUa0.link \u00a0 [Cliquez ici pour consulter la version mobile]","rel":"","context":"Dans &quot;E-Learning &amp; Hybridation&quot;","block_context":{"text":"E-Learning &amp; Hybridation","link":"https:\/\/portaileduc.net\/website\/category\/e-learning\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2020\/11\/Capture-decran-2020-11-06-070601.png?fit=1002%2C725&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2020\/11\/Capture-decran-2020-11-06-070601.png?fit=1002%2C725&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2020\/11\/Capture-decran-2020-11-06-070601.png?fit=1002%2C725&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2020\/11\/Capture-decran-2020-11-06-070601.png?fit=1002%2C725&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9117,"url":"https:\/\/portaileduc.net\/website\/femmes-et-numerique-des-ressources-pour-agir\/","url_meta":{"origin":9426,"position":5},"title":"Femmes et num\u00e9rique : des ressources pour agir","author":"Maxime Duquesnoy","date":"2 novembre 2026","format":false,"excerpt":"Un parcours interactif pour les 3e-6e secondaire, un focus de 23 pages pour les \u00e9quipes et un dossier e-classe : les ressources gratuites de la FWB pour questionner les st\u00e9r\u00e9otypes de genre dans le num\u00e9rique.","rel":"","context":"Dans &quot;Education au num\u00e9rique&quot;","block_context":{"text":"Education au num\u00e9rique","link":"https:\/\/portaileduc.net\/website\/category\/education-au-numerique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-7.png?fit=600%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-7.png?fit=600%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-7.png?fit=600%2C450&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/11\/image-59.png?fit=800%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/posts\/9426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/comments?post=9426"}],"version-history":[{"count":2,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/posts\/9426\/revisions"}],"predecessor-version":[{"id":9458,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/posts\/9426\/revisions\/9458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/media\/9429"}],"wp:attachment":[{"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/media?parent=9426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/categories?post=9426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaileduc.net\/website\/wp-json\/wp\/v2\/tags?post=9426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}