{"id":7256,"date":"2026-10-29T08:18:12","date_gmt":"2026-10-29T08:18:12","guid":{"rendered":"https:\/\/portaileduc.net\/website\/?p=7256"},"modified":"2026-10-29T08:18:12","modified_gmt":"2026-10-29T08:18:12","slug":"le-marche-aux-donnees-un-jeu-de-cartes-sur-la-valeur-de-nos-donnees","status":"publish","type":"post","link":"https:\/\/portaileduc.net\/website\/le-marche-aux-donnees-un-jeu-de-cartes-sur-la-valeur-de-nos-donnees\/","title":{"rendered":"Le march\u00e9 aux donn\u00e9es : un jeu de cartes sur la valeur de nos donn\u00e9es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Que valent nos donn\u00e9es personnelles, et qui en profite vraiment ? Avec Le march\u00e9 aux donn\u00e9es, Antonin Bareau, enseignant de formation \u00e9conomique et sociale au Coll\u00e8ge Roi Baudouin (Bruxelles), fait vivre aux \u00e9l\u00e8ves l&rsquo;\u00e9conomie des donn\u00e9es et l&rsquo;entra\u00eenement des IA, plut\u00f4t que de la leur expliquer.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"597\" src=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?fit=1024%2C443&amp;ssl=1\" alt=\"Page d'accueil du jeu de cartes Le march\u00e9 aux donn\u00e9es\" class=\"wp-image-8681\" srcset=\"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?resize=767%2C332&amp;ssl=1 767w, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-130.png?resize=1024%2C443&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 qui s&rsquo;adresse ce jeu ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e7u pour le cours de FES en 6e secondaire (UAA 3 Consommation et UAA 4 Interactions m\u00e9diatiques), il convient aussi \u00e0 l&rsquo;\u00e9ducation aux m\u00e9dias et au num\u00e9rique d\u00e8s la fin du secondaire. Toute la classe joue autour d&rsquo;une grande table, de 5 \u00e0 18 \u00e9l\u00e8ves, en 30 \u00e0 45 minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment se d\u00e9roule une partie ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manche 1, l&rsquo;inscription<\/strong> (12 min, fa\u00e7on Uno) : les \u00e9l\u00e8ves, devenu\u00b7es utilisateurs et utilisatrices, c\u00e8dent leurs cartes Donn\u00e9es contre des jetons pour acheter des Services Plateforme ;<\/li>\n\n\n\n<li><strong>Manche 2, le ciblage<\/strong> (12 \u00e0 15 min, fa\u00e7on Rami) : devenu\u00b7es annonceurs et annonceuses, les \u00e9l\u00e8ves r\u00e9unissent des combos de donn\u00e9es pour remporter des Profils, qui valent deux fois plus que les services ;<\/li>\n\n\n\n<li><strong>Manche 3, la confiscation<\/strong> (5 min) : l&rsquo;enseignant\u00b7e joue une entreprise d&rsquo;IA, r\u00e9cup\u00e8re tout ce que poss\u00e8de la classe et le classement annonc\u00e9 juste avant s&rsquo;effondre.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les cartes Sp\u00e9ciales (Pop-up CGU, Dark pattern, Fuite de donn\u00e9es\u2026) et les cartes \u00c9v\u00e9nement (Data broker, IA pr\u00e9dictive) font appara\u00eetre au fil du jeu les m\u00e9canismes r\u00e9els des plateformes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quelles notions sont travaill\u00e9es ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>collecte de donn\u00e9es<\/strong> : l&rsquo;\u00e9change de donn\u00e9es contre des services \u00ab gratuits \u00bb ;<\/li>\n\n\n\n<li><strong>CGU et dark patterns<\/strong> : les interfaces qui poussent \u00e0 c\u00e9der ses donn\u00e9es ;<\/li>\n\n\n\n<li><strong>profilage et ciblage<\/strong> : la valeur \u00e9conomique des donn\u00e9es agr\u00e9g\u00e9es ;<\/li>\n\n\n\n<li><strong>entra\u00eenement des IA<\/strong> : comment nos donn\u00e9es nourrissent la publicit\u00e9 cibl\u00e9e, les fils d&rsquo;actualit\u00e9 et les suggestions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Que faut-il imprimer ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le mat\u00e9riel s&rsquo;imprime une seule fois, en couleur, id\u00e9alement sur papier \u00e9pais (200 g), et se r\u00e9utilise d&rsquo;une classe \u00e0 l&rsquo;autre. Pr\u00e9voyez aussi environ 80 jetons (boutons, pions ou cartons) et une affiche \u00ab Donn\u00e9es d&rsquo;entra\u00eenement de mon IA \u00bb pour la manche 3.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/manuel-enseignant.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Manuel enseignant (13 pages, objectifs, mise en sc\u00e8ne et d\u00e9brief guid\u00e9)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/manuel-enseignant.pdf\">Manuel enseignant (13 pages, objectifs, mise en sc\u00e8ne et d\u00e9brief guid\u00e9)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/manuel-enseignant.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-donnees.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Cartes Donn\u00e9es (108 cartes)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-donnees.pdf\">Cartes Donn\u00e9es (108 cartes)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-donnees.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-speciales.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Cartes Sp\u00e9ciales de la manche 1 (22 cartes)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-speciales.pdf\">Cartes Sp\u00e9ciales de la manche 1 (22 cartes)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-speciales.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-services.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Cartes Service Plateforme (24 cartes)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-services.pdf\">Cartes Service Plateforme (24 cartes)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-services.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-profils.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Cartes Profil (60 cartes)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-profils.pdf\">Cartes Profil (60 cartes)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-profils.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-evenement-m2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Contenu embarqu\u00e9 Cartes \u00c9v\u00e9nement de la manche 2 (8 cartes)..\"><\/object><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-evenement-m2.pdf\">Cartes \u00c9v\u00e9nement de la manche 2 (8 cartes)<\/a><a href=\"https:\/\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/cartes-evenement-m2.pdf\" class=\"wp-block-file__button wp-element-button\" download>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div class=\"wp-block-group pe-encadre is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Le jeu est diffus\u00e9 gratuitement sous licence Creative Commons CC BY-NC-SA 4.0 : vous pouvez l&rsquo;utiliser, l&rsquo;adapter et le partager en citant l&rsquo;auteur, sans usage commercial et sous la m\u00eame licence.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Comment l&rsquo;exploiter en classe ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le moment fort est le d\u00e9briefing apr\u00e8s la manche 3 : le manuel propose une table de d\u00e9brief guid\u00e9. On peut partir de l&rsquo;in\u00e9galit\u00e9 cr\u00e9\u00e9e par l&rsquo;\u00e9puisement du catalogue en manche 1, puis relier chaque service confisqu\u00e9 aux usages r\u00e9els des donn\u00e9es (publicit\u00e9, recommandations, entra\u00eenement des mod\u00e8les).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un jeu simple \u00e0 mettre en place, qui marque les esprits par sa chute et ouvre un vrai d\u00e9bat sur la valeur de nos donn\u00e9es.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrir Le march\u00e9 aux donn\u00e9es :<\/strong><br><a href=\"https:\/\/anto-py.github.io\/marche_des_donnees\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/anto-py.github.io\/marche_des_donnees\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 voir aussi :<\/strong> <a href=\"https:\/\/portaileduc.net\/website\/?p=7269\">\u00c0 la d\u00e9couverte de l&rsquo;IA : le jeu des 7 familles<\/a> ; <a href=\"https:\/\/portaileduc.net\/website\/?p=7257\">D\u00e9tox l&rsquo;info !<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un jeu de cartes en trois manches pour faire vivre aux \u00e9l\u00e8ves l&rsquo;\u00e9conomie des donn\u00e9es et l&rsquo;entra\u00eenement des IA. Pour toute la classe, en 30 \u00e0 45 minutes, mat\u00e9riel \u00e0 imprimer sous licence CC BY-NC-SA.<\/p>\n","protected":false},"author":2,"featured_media":8681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false},"categories":[218,236,95],"tags":[6,48,278,279,309,317],"class_list":["post-7256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latelier-de-ludo","category-ia","category-economie","tag-jeu","tag-economie","tag-informations-et-donnees","tag-securisation-des-donnees-et-respect-de-la-protection-des-donnees","tag-ludopedagogie","tag-secondaire"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6aRPV-1T2","jetpack-related-posts":[{"id":8525,"url":"https:\/\/portaileduc.net\/website\/no-data-no-business-la-feb-et-lenjeu-des-donnees\/","url_meta":{"origin":7256,"position":0},"title":"No data, no business : la FEB et l&rsquo;enjeu des donn\u00e9es","author":"Maxime Duquesnoy","date":"25 octobre 2026","format":false,"excerpt":"Le num\u00e9ro 40 de Reflect, la revue de la FEB, fait des donn\u00e9es le premier actif immat\u00e9riel des entreprises : gouvernance, \u00e9thique, IA et ressources humaines. Trois dossiers en PDF.","rel":"","context":"Dans &quot;Education au num\u00e9rique&quot;","block_context":{"text":"Education au num\u00e9rique","link":"https:\/\/portaileduc.net\/website\/category\/education-au-numerique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-86.png?fit=1024%2C586&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-86.png?fit=1024%2C586&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-86.png?fit=1024%2C586&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-86.png?fit=1024%2C586&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7432,"url":"https:\/\/portaileduc.net\/website\/optionia-des-fiches-pedagogiques-pour-enseigner-lintelligence-artificielle\/","url_meta":{"origin":7256,"position":1},"title":"Option\u2019IA : des fiches pour enseigner l\u2019IA","author":"Maxime Duquesnoy","date":"22 octobre 2026","format":false,"excerpt":"Le programme et les 23 fiches de l'option IA de 15 heures en seconde (acad\u00e9mie d'Orl\u00e9ans-Tours) : apprentissage supervis\u00e9, renforcement, IA g\u00e9n\u00e9ratives, biais et enjeux, adaptables \u00e0 d'autres publics.","rel":"","context":"Dans &quot;Education au num\u00e9rique&quot;","block_context":{"text":"Education au num\u00e9rique","link":"https:\/\/portaileduc.net\/website\/category\/education-au-numerique\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-138.png?fit=691%2C490&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-138.png?fit=691%2C490&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-138.png?fit=691%2C490&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7251,"url":"https:\/\/portaileduc.net\/website\/la-boite-noire-de-lia-le-cycle-de-vie-dune-ia-en-jeu\/","url_meta":{"origin":7256,"position":2},"title":"La Bo\u00eete Noire de l&rsquo;IA : le cycle de vie d&rsquo;une IA en jeu","author":"Maxime Duquesnoy","date":"29 octobre 2026","format":false,"excerpt":"Un jeu coop\u00e9ratif de Datactivist pour reconstituer le cycle de vie d'une IA g\u00e9n\u00e9rative, de l'extraction des min\u00e9raux aux data centers, puis d\u00e9battre de ses cons\u00e9quences. De 3 \u00e0 10 personnes, 1 h 30 \u00e0 2 h, cartes libres (CC BY-SA).","rel":"","context":"Dans &quot;L'Atelier de Ludo&quot;","block_context":{"text":"L'Atelier de Ludo","link":"https:\/\/portaileduc.net\/website\/category\/latelier-de-ludo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-147-scaled.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-147-scaled.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-147-scaled.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-147-scaled.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-147-scaled.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7240,"url":"https:\/\/portaileduc.net\/website\/le-jeu-des-ia-un-escape-game-de-20-minutes-sur-lia\/","url_meta":{"origin":7256,"position":3},"title":"Le jeu des IA : un escape game de 20 minutes sur l&rsquo;IA","author":"Maxime Duquesnoy","date":"29 octobre 2026","format":false,"excerpt":"Un escape game sur cartes de la DRANE Bourgogne-Franche-Comt\u00e9 : cinq \u00e9nigmes pour d\u00e9couvrir l'histoire, le fonctionnement et les risques de l'IA, en 20 minutes, d\u00e8s 10 ans. Cartes et sc\u00e9nario gratuits sous licence CC BY-NC-SA.","rel":"","context":"Dans &quot;L'Atelier de Ludo&quot;","block_context":{"text":"L'Atelier de Ludo","link":"https:\/\/portaileduc.net\/website\/category\/latelier-de-ludo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-142.png?fit=1200%2C613&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-142.png?fit=1200%2C613&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-142.png?fit=1200%2C613&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-142.png?fit=1200%2C613&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portaileduc.net\/website\/wp-content\/uploads\/2026\/10\/image-142.png?fit=1200%2C613&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5617,"url":"https:\/\/portaileduc.net\/website\/jeu-des-8-familles-datteintes-a-la-securite-economique\/","url_meta":{"origin":7256,"position":4},"title":"Jeu des 8 familles d&rsquo;atteintes \u00e0 la s\u00e9curit\u00e9 \u00e9conomique","author":"Maxime Duquesnoy","date":"27 mars 2023","format":false,"excerpt":"L'IHEMI et la Direction g\u00e9n\u00e9rale de la Gendarmerie nationale proposent un livret de 48 fiches th\u00e9matiques class\u00e9es en 8 familles accompagn\u00e9es d\u2019un jeu de cartes : les atteintes physiques sur site, les fragilisations\/d\u00e9sorganisations d'entreprise, les atteintes aux savoir-faire, les intrusions, les risques financiers, les risques informatiques (la destruction de donn\u00e9es,\u2026","rel":"","context":"Dans &quot;L'Atelier de Ludo&quot;","block_context":{"text":"L'Atelier de 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